Privacy Policy

Sympathy Brands, LLC (Sympathy Brands) understands your concern about how information about you is used and shared. We have prepared this Privacy Policy to let you know about our policy regarding Personal Data collected on the site. All capitalized terms not defined herein shall have the meaning attributed to them in the Terms of Use.


Privacy Goal

We developed our Privacy Policy to demonstrate a commitment to offer the highest-quality services and products with honor when working with our customers and partners. This policy is designed to help you understand how we collect, use and safeguard the personal information provided to us and to assist you in making informed decisions when using our site, services, platform and products. We endeavor to evaluate this statement and update to remain consistent with new technologies, business practices and our users’ needs.


What Information Do We Collect?

When you visit our site, you may provide us with certain types of information. Generally, there are two types of information provided, collected and used: personal data and information that you knowingly elect to disclose which is collected on an individual basis, and passive information collected through site use while you and others browse our site.


Personal Data

We collect Personal Data when you voluntarily choose to register for use of the site as a subscriber or contact us with comments or inquiries. We use the Personal Data that we collect in order to respond to submissions you make to the site, to provide and improve the Services, and as otherwise set forth in this Privacy Policy. We also collect Personal Data from your transactions with non-affiliated third parties.


Passively Collected Information 

When you interact with Sympathy Brands through the website, we receive and store certain additional personally non-identifiable information. Such information, which is collected passively using various technologies, cannot presently be used to specifically identify you. Examples include IP addresses, browser types, domain names, and other anonymous statistical data involving your use of the site and/or the Services.

On the site, we may permit third party ad serving companies or ad networks to display third party advertisements. Some of these companies may place a persistent cookie in order to recognize your computer each time they send you an online advertisement. Therefore, these companies may compile information about where you are using your computer, where you saw their advertisements, and which ads you clicked on. This information allows these companies to deliver targeted advertisements that they believe will be of most interest to you. Sympathy Brands does not have access to the cookies that may be placed by these companies.

We do not link the information that we store in cookies to any personally identifiable information or email address you submit while on our site. We do not use tracking technologies in regards to emails.


1. Personal Information You Elect to Provide

Credit Card Information
When you choose to register or purchase Services or Products from Sympathy Brands or our partners, you may need to provide personal information and authorization to obtain information from various credit services. For example, you may need to provide the following information:

  • Name
  • Mailing / Billing address
  • Email address
  • Credit card number
  • Home, mobile, and business phone number
  • Other personal information (i.e. mother’s maiden name or card security code)

Email Information
In addition to providing the above referenced information to our financial institutions or credit card processors for the purpose of being paid for our services, if you choose to correspond further with us through email, we may retain the content of your email messages together with your email address and our responses. We provide the same protections for these electronic communications that we employ in the maintenance of information received by mail and telephone.


2. Web Site Use Information

Similar to other commercial websites, our site utilizes a standard technology called "cookies" (see explanation below, "What Are Cookies?") and web server logs to collect information about how our site is used. Information gathered through cookies and web server logs may include the date and time of visits, the pages viewed, time spent at our site, and the websites visited just before and just after our site. This information is collected on an aggregate basis. None of this information is associated with you as an individual.


How Do We Use the Information That You Provide to Us?

Broadly speaking, we use personal information for purposes of administering our business activities, providing customer service and making available other products and services to our customers and prospective customers. Occasionally, we may also use the information we collect to notify you about important changes to our site, new services and special offers we think you will find valuable. The lists used to send you product and service offers are developed and managed under our traditional company standards designed to safeguard the security and privacy of our customers' personal information.


What Are Cookies?

Cookies are a feature of web browser software that allows web servers to recognize the computer used to access a web site. Cookies are small pieces of data that are stored by a user's web browser on the user's hard drive. Cookies can remember what information a user accesses on one Web page to simplify subsequent interactions with that web site by the same user or to use the information to streamline the user's transactions on related web pages. This makes it easier for a user to move from web page to web page and to complete commercial transactions over the Internet. Cookies should make your online experience easier and more personalized.


How Do We Use Information We Collect from Cookies?

We use web site browser software tools such as cookies, web server logs, identifiers for mobile devices, and other analytic tools, which are through internal resources and third parties such as Microsoft and Google Analytics, to gather information about our site users' browsing activities and may collect Personal Data from you to provide Microsoft or Google advertising (for more information please visit, Microsoft Privacy Statements and Google Privacy & Terms), in order to constantly improve our site and better serve our customers. This information assists us to design and arrange our web pages in the most user-friendly manner and to continually improve our Web site to better meet the needs of our customers and prospective customers. Cookies help us collect important business and technical statistics. The information in the cookies lets us trace the paths followed by users to our site as they move from one page to another. Web server logs allow us to count how many people visit our Web site and evaluate our site's visitor capacity.


Sharing Information with Affiliates

From time to time you may receive offers from our affiliated companies, offers which we feel you will be interested in considering your interest in our services. Although we make an effort to carefully screen these companies, we rely on you to inform us if you are displeased in any way with their contact. Based on your experience, management of Sympathy Brands will consider how best to deal with the problem. Note that under no circumstances we will share information regarding your social security number or other personal financial data. 


Notice of New Services and Changes

Occasionally, we may also use the information we collect to notify you about important changes to our site, new services, new terms of service, and special offers we think you will find valuable. As our client, you will be given the opportunity to notify us of your desire not to receive these offers by clicking on a response box when you receive such an offer or by sending an email request to our


How Do We Secure Information Transmissions?

When you send confidential personal credit card information to us on our site, a secure server software which we have licensed encrypts all information you input before it is sent to us. The information is scrambled en route and decoded once it reaches our site. Other email that you may send to us may not be secure unless we advise you that security measures will be in place prior to your transmitting the information. For that reason, we ask that you do not send confidential information such as Social Security or account numbers to us through an unsecured email.


Information Security

We utilize encryption/security software to safeguard the confidentiality of personal information we collect from unauthorized access or disclosure and accidental loss, alteration or destruction.


Evaluation of Information Protection Practices

Periodically, our operations and business practices are reviewed for compliance with company policies and procedures governing the security, confidentiality and quality of our information.


Employee Access, Training and Expectations

Our company values, ethical standards, policies and practices are committed to the protection of customer information. In general, our business practices limit employee access to confidential information, and limit the use and disclosure of such information to authorized persons, processes and transactions.


How Can You Access and Correct Your Information?

You may request access to all your personally identifiable information that we collect online and maintain in our database by emailing


Do We Disclose Information to Outside Parties?

We may provide aggregate information about our customers, sales, Web site traffic patterns and related Web site information to our affiliates or reputable third parties, but this information will not include personally identifying data, except as otherwise provided in this Privacy Policy.


What About Legally Compelled Disclosure of Information?

We may disclose information when legally compelled to do so, in other words, when we, in good faith, believe that the law requires it or for the protection of our legal rights.


Other Websites Linked to Our Site?

We are not responsible for the practices employed by websites linked to or from our site nor the information or content contained therein. Often links to other websites are provided solely as pointers to information on topics that may be useful to the users of our site. Please remember that when you use a link to go from our site to another website, our Privacy Policy is no longer in effect. You’re browsing and interaction on any other website, including websites which have a link on our site, is subject to that website's own rules and policies. Please read over those rules and policies before proceeding.


Your Consent

By using our site you consent to our collection and use of your personal information as described in this Privacy Policy. If we change our privacy policies and procedures, we will post those changes on our site to keep you aware of what information we collect, how we use it and under what circumstances we may disclose it. You also consent to our reviewing the content and to scanning your content electronically for keywords which we, at our sole discretion, deem inappropriate. If we find inappropriate language, you agree that we have the right to discontinue your services without any refunds as compensation for our efforts to that date, including our efforts of policing the content of our client's communications with future recipients. Therefore, please ensure that you use appropriate language and that the purpose of your communication is appropriate as well. Note that we cooperate with authorities who might suspect that any communication made via our system is made for an unlawful or otherwise inappropriate purpose and you agree that we have a right to disclose any and all information in our possession to the appropriate authority if requested to do so.


Consent to Email Communication

When you visit,, use Viewneral® or virtual funerals / arrangements / seminars / gatherings, or send an email to us requesting information, you consent to receive electronic communication and agree that we may communicate by email.

If you do not wish to receive promotional e-mails from us or our 3rd party partners, email to opt-out or by using the unsubscribe link in any email.


In connection with the transaction or Services, including Viewneral® or virtual funerals / arrangements / seminars / gatherings, which you are entering into with us, we collect nonpublic personal information about you from the following sources:

  • Information we received from you on applications and other forms
  • Information about your transactions with us or others
  • Information we received from a consumer reporting agency

We do not disclose any nonpublic personal information about our users, customers or former customers to anyone, except as required or permitted by law.

It is our policy to restrict access to your personal, financial and account information. That information will only be provided to those 3rd party partners or persons, who need to know that information in order to provide the goods and services you have purchased or are using, to maintain your account, or for use in connection with advertising of similar technologies or services. We have implemented physical, electronic and procedural measures to protect your nonpublic personal information from disclosure. If you have any additional questions regarding how your data is used or would like to request a copy of your information per CCPA laws (for California residents only) please reach out to

In connection with the Services provided by Sympathy Brands, specifically Viewneral® or virtual funerals / arrangements / seminars / gatherings, Sympathy Brands is a partner of Zoom.  By using the Services you consent to Zoom’s Privacy Statement, which are fully incorporated into this agreement and found at found at:

Children's Privacy.

We will never knowingly request personally identifiable information from anyone under the age of 13, to remain consistent with the Children's Online Privacy Protection Act of 1998 (COPPA).


Governing Law

This Privacy Policy forms part of our web site Terms of Use and as such shall be governed by and construed in accordance with the laws of the state of Florida.

To notify us of any questions or concerns, please email

LAST UPDATED: September 5, 2021

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