Sympathy Brands Releases Enhanced Viewneral® Technology To Support Families In The Year Of Memorialization



From Online Funeral Arrangements and Viewnerals® to Virtual Gatherings,, and Offer Consumers One Stop for all End-of-Life Needs.

 Miami, FL – June 30, 2021 – Sympathy Brands, the leading company modernizing the death care industry, today released additions to Viewneral® Gatherings, the first of its kind online tool for memorial and commemorative events. Viewneral Gatherings help families with scheduling and hosting funeral and memorial services, monument dedications and unveiling ceremonies.

The expansion of Viewneral Gatherings, part of a proprietary platform powered by Zoom, focuses on ease of use for families and funeral home partners. Features of Viewneral Gatherings include one-click hosting links for families, automatic recordings, and a branded guest list of attendees following the gathering. At the onset of the pandemic every family had to modify their service based on local restrictions imposed. Post pandemic, Viewneral technology has now expanded to ensure funeral homes and families are able to readily access Gatherings.

“Our team built a series of enhancements for our funeral home partners and their families. As we begin the shift into post-pandemic life, families are increasingly holding gatherings to memorialize loved ones. Our Viewneral suite of solutions ensures that it is easy to incorporate technology into their services”, says Andrea Resnick, licensed funeral director and Director of Channel Development for Sympathy Brands.

Michael Schimmel, CEO of Sympathy Brands, adds, “During the height of the pandemic, families were unable to memorialize their loved ones in traditional or familiar ways. We have continued to enhance our solutions to help those planning a memorial in this year of memorialization. Funeral homes and cemeteries are now able to comfort families with automated features that provide the ability to include family and friends near and far to support them.”

Through its unique two-sided marketplace, Sympathy Brands continues to expand its deep roots within the industry, using expanded technology to connect consumers and funeral homes.


For more information, please contact Andrea Resnick at (877) 724-4002 x504 or


About Sympathy Brands:™,™ and™
As part of the extensive Sympathy Brands portfolio,, and connect families and funeral homes through the stages of planning, service, and aftercare with its consumer brands, proprietary Viewneral® technology, and nationwide concierge services. The companies provide a modern approach to end-of-life matters. Sympathy Brands’ strategic partners include best-in-class funeral homes, cemeteries, financial service companies, non-profits, bakeries and caterers to make planning and fulfillment supportive, convenient and seamless. For more information, please visit™,™ and™ and



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