Sympathy Brands Expands Industry Reach



Selected Independent Funeral Homes Introduces Sympathy Brands as a Preferred Partner

MIAMI, FL -- April, 27 2021 - Sympathy Brands, parent company to, and, the leading companies modernizing the death care industry, partners with Selected Independent Funeral Homes as a Preferred Partner. Selected is the world’s oldest association of independently-owned funeral homes and delivers resources, solutions and ongoing support to death-care providers. Along with a curated network of Partners, Selected provides members with vast resources to achieve best practice performance and recognized leadership in service to families.

“We are pleased to have Sympathy Brands join Selected Independent Funeral Homes,” said Robert Paterkiewicz, Executive Director and Chief Executive Officer of Selected. “With their impressive portfolio of grief resources and commemoration services, Sympathy Brands offers members numerous options to best serve families for today and tomorrow.”

Sympathy Brands helps navigate every step of the way through life’s most challenging moments delivering a complete end-of-life platform that includes virtual pre-planning seminars, online funeral arrangements, virtual funeral services, virtual memorial gatherings, unveilings and dedications, as well as grief and aftercare services including concierge services.

“Our core is helping people and with this partnership, we are able to connect with more families and funeral homes providing our resources”, said Michael Schimmel, CEO of Sympathy Brands. Schimmel added, “Selected Independent Funeral Homes is a mission-driven organization whose goals certainly align with ours and we are excited to work together with their membership.” 


About Sympathy Brands:™,™ and™
As part of the extensive Sympathy Brands portfolio,, and connect families and funeral homes through the stages of planning, service, and aftercare with its consumer brands, proprietary Viewneral® technology, and nationwide concierge services. The companies provide a modern approach to end-of-life matters. Sympathy Brands’ strategic partners include best-in-class funeral homes, cemeteries, financial service companies, non-profits, bakeries and caterers to make planning and fulfillment supportive, convenient and seamless. For more information, please visit™,™ and™ and


About Selected Independent Funeral Homes:
Selected Independent Funeral Homes ( delivers innovative and pertinent resources, solutions and ongoing support necessary for enduring excellence to its international network of independently owned death-care providers who aspire to be the very best in their profession. Members of Selected operate according to specific standards and best practices to provide the public with reliable, high-quality service and funeral-related information.


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