Sympathy Brands Expands Full Service Aftercare Program For Funeral Homes and Cemeteries


Sympathy Brands Expands Full Service Aftercare Program For Funeral Homes and Cemeteries
Follow Up Program Helps Support Grieving Families.

Miami, FL – April 14, 2021 – Sympathy Brands, parent company to, and, the leading companies modernizing the death care industry, announces its expanded Aftercare Program providing funeral homes and cemeteries follow up with families through meaningful touch points that help build deep relationships.

“The role of a funeral home and cemetery is more than just for burial and funerals, it is also to serve families with compassionate ongoing care,” says Michael Schimmel, CEO of Sympathy Brands. “The Sympathy Brands Aftercare Program addresses families’ loss and grief, and provides funeral homes and cemeteries with resources to deliver continued comfort while also building its reputation in the communities they serve.”

Available to funeral homes and cemeteries through, and, the Sympathy Brands Aftercare Program delivers on demand concierge services, communication with families and guidance through the grieving process, along with pre-need and memorialization options.

Funeral homes and cemeteries are able to customize the timing and messaging for each communication with families. The messaging is personalized and programmed to automatically be sent on important dates including the birthday of the deceased, the anniversary of passing, holidays, or other significant dates. Families can also elect to have messages sent to additional family members or friends.

This automated Aftercare Program, delivering grief support for families, is a natural and important extension to the suite of Viewneral® services. The Sympathy Brands platform provides a holistic, easy-to-use platform designed for the industry.


About Sympathy Brands: eCondolence™™ and™
As part of the extensive Sympathy Brands portfolio,, and connect families and funeral homes through the stages of planning, service, and aftercare with its consumer brands, proprietary Viewneral® technology, and nationwide concierge services. The companies provide a modern approach to end-of-life matters. Sympathy Brands’ strategic partners include best-in-class funeral homes, cemeteries, insurance companies, non-profits, bakeries and caterers to make planning and fulfillment supportive, convenient and seamless. For more information, please visit™,™ and™ and


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