Designed specifically for funeral homes and cemeteries, the Sympathy Brands’ platform provides users with a holistic solution to assist families and their supporters navigate the sensitive process. The user-friendly platform easily integrates with existing technologies, connecting relevant information in one place. With the Sympathy Brands’ platform, users benefit from single-point family information entry and easy feature selection including Viewneral®, meetings, seminars and aftercare.

Help people connect in new ways with Viewneral. Provide families additional support by offering Gatherings or Services, a place they can gather virtually to eulogize and memorialize the deceased. Or host a seminar or meeting on Viewneral to educate the community on the value of pre-planning. User-friendly, personalized and flexible, Viewneral easily integrates virtual guests with in-person attendees.


Create, coordinate and share customized plans to support families with FuneralPlan™ and ShivaPlan™ in a few simple steps. Each plan includes tributes, funeral information and gathering/shiva details in one place. Designed to be updated and shared, having a single document helps reduce the burden for the family and help supporters stay informed of details.


Deliver continued comfort to your families with meaningful touchpoints. Our Aftercare program provides personalized, automated and sequenced allows you to check-in, offer guidance, and provide grief support resources. The interactions also naturally begin conversations to discuss pre-planning and memorialization keeping your funeral home connected to the family long after the service ends.


The Arrangement Center provides families a simple and streamlined way to research and make funeral arrangements directly with a funeral home. Through these connections, the Arrangement Center helps funeral homes reach new families, easily engage with them and manage the relationship while sharing a wide range of resources to learn and simplify decision making.


Stand out to families actively seeking funeral homes in your area with Enhanced Profiles. Your funeral home will be highlighted on relevant Sympathy Brands’ sister sites (,, In addition, you will have the opportunity to create unique content and feature upcoming seminars and other engagements.

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